Knowledge Management and Era of Social Networking



Information sharing has become an essential part of our lives via social networking medium e.g.  Facebook, Twitter, Wordpress, BlogSpot, YouTube, and LinkedIn. In the era of globalization, management of immense flow of knowledge has presented new aspects to look for innovations. Business Intelligence and Analytics are the need of an hour in the competitive space and it was never as easily available as now due to emergence of disruptive innovation called Cloud Computing. Cloud computing along with its different service models (SaaS, PaaS, IaaS) and deployment models (Public, Private, Hybrid) has potential to reinvent the knowledge management in cost-effective manner and maintaining high availability due to agility, scalability, and elasticity provided by Cloud models hence it provides competitive advantage.


Knowledge Management in the Era of Social Networking


Knowledge management is all about management of people and information. The process to convert data into information, information into knowledge, knowledge into intelligence requires people as well as extensive use of technology to provide efficient outcome. It is very essential to capture and store right data to generate right information then to convert information into right context and format to convey it to right people at the right time in order to attain efficient outcome by taking actions. Knowledge management life cycle requires technology at each and every step for efficiency to create knowledge, to capture knowledge, to refine knowledge, to store knowledge, to manage knowledge, and to disseminate knowledge.

IT infrastructure is necessary in all stages of knowledge management life cycle. File sharing, application sharing, group decision support, community management, blogs, wikis, social network analysis, publishing and distribution, group collaboration activities, analytics – multi dimensional analysis, data mining, visualization, search and retrieval activity,  process modelling, expert system etc. require huge IT infrastructure. There have been different eras of KMS – stand alone and web based systems, social systems for collaboration and networking, and now future will be Cloud computing for agility, innovation, efficiency, and e-learning.

Organization culture is changing due to social networking. Social networking and information sharing has become a part of life in recent years that was not same earlier when sharing of information was not only difficult but organization culture itself was missing. Nowadays, that barrier has been crossed even across organization and across regions. Now, people share almost everything via Wordpress, Blogger, Facebook, Pinterest, Digg, Google Plus, Twitter, and LinkedIn.
Deployment, management, monitoring of traditional content management and database systems is extremely complicated as well as non agile to meet dynamic needs of end users. These challenges results into significant investment in terms of money and manpower for planning, design, development, deployment and other activities.

Effective knowledge management has been on top of the list of most organizations' priority without concrete efforts but time has changed. In traditional environment, knowledge management is one of the most incommodious problems organizations are facing for years. It is a heroic effort that may not produced efficient results. Ever-increasing competition, economic uncertainties, and fluctuating consumer loyalties are all driving large-medium-small organizations of almost all horizontals and verticals to search for innovative ways to address their knowledge management efforts. Cloud computing movement offers one of the desired options to remedy those traditional environment challenges.



In Next Article, We will discuss about Cloud Computing and Knowledge Management.

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